My favorite clean beauty brand and leader in advocacy is back as Counter! They continue to be focused on NOT using over 1800+ ingredients that are allowed in the United States! As a new company, they are bringing products back a few at a time while focusing on the top selling products from the previous company. I love this approach and was pumped that many of the products launched are focused on skin care – the area I use most.
Here is a rundown of my favorite Counter products!
RETINATURAL+ ADVANCED SUPER SERUM
[counter] Formulated with powerful ingredients at maximum functional levels to visibly firm and revive the look of skin.
[my take] I believe a high-quality serum is the most important face product to prioritize and use. It is NOT a coincidence that serums tend to be the highest price item within a skin care regime, they work! I’ve found this serum has prolonged my need for botox treatments – saving both time and money. Highly recommended!
ALL BRIGHT VITAMIN C SERUM
[counter] Powered by two ultra-stable forms of vitamin C to deliver instant luminosity and a renewed glow.
[my take] Everything I said above qualities here as well. I use the All Bright Vitamin C Serum in the summer months to change things up and love it.
LIPID DEFENSE CLEANSING OIL
[counter] Crafted to remove impurities while preserving barrier lipids, featuring plant-derived Retinatural™ Complex.
[my take] I was so excited to get this product back. Gone are the days in the 90s when we feared oil due to the acne, oiler skin that we had. Embrace the oil as it feels like silk luxury on your face. It is the cleaner that I’ve actually looked forward to using every day.
ANTIOXIDANT SOFT CREAM
[counter] Formulated with plant-derived Retinatural™ Complex and nasturtium flower extract for visibly revitalized skin.
[my take] Use this as part of your daily morning routine and your skin will feel amazing!
TETRAPEPTIDE SUPREME CREAM
[counter] Featuring Retinatural™ Complex, it supports elasticity, visibly firms contours, and smooths texture – revealing well-rested, even, glowing skin.
[my take] Use this as part of your daily night routine. It is the best kind of “thickness” that you never knew you needed.
DEW SKIN TINTED MOISTURIZER
[counter] A luminous SPF 20 tint that delivers dewy coverage while visibly improving firmness.
[my take] Genius product that combines SPF with a small amount of coverage that is perfect to wear all day, every day.




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